Impact Aware

Impact Aware highlights products selected for a lower-impact profile. Each item in the range meets at least one of three criteria—using recycled inputs, drawing on natural materials, or partnering with brands that return value to people or the planet. You’ll also see an Impact Aware icon on the main product image, making it easy to spot eligible items at a glance.

Made with Recycled Materials

These products repurpose existing resources—such as recycled plastics, paper, fabric, or metals—to reduce demand for virgin material and extend the life of what already exists. Examples across the range include RPET and recycled stainless components, as noted on individual product pages.

Made with Natural Materials

Items in this pillar prioritise renewable inputs like cotton, jute, bamboo, or paper. They’re chosen for everyday practicality while leaning on materials that come from nature and can be renewed. Product specs identify the natural material used for each item.

Brands that Give Back

This pillar features products from partner brands that embed giving—supporting communities, causes, or environmental programmes—into how they operate. When a product falls under this pillar, it’s clearly indicated in its specifications.